Get Shop Talk
- How to Grow Your Business
Yesterday I went
to get my haircut. It was a normal
day, some clouds
in the sky and a few people passing
by. I did
not see anything extraordinary.
The woman who cuts
my hair (I don't know her name) was
standing in her
beauty shop doorway talking on the phone.
I walked in as she
replaced the receiver and I asked her
if she had any time
for my haircut. There was no one in the
shop, however it
was pushing 4:30 p.m and I did not know
her shop hours or
if she waiting for a pre-scheduled
Soon I was sitting
in the big comfortable chair with her pinning
my hair up letting
some medium long light auburn locks tickle
my face with the
smell of fresh air coming through the door
which mingled with
the various scents of a beauty shop. She smelled of a light
flowery fragrance. I got a whiff of coffee and I began to relax.
She was spraying
my hair with some water and combing
through the thickness
of my hair. "It's a shame you want to
cut this hair,"
"My hair is too heavy,
" I respond.
"Yes, I see that."
Soon the snipping began.
DID I SAY I was
going to bore you with my haircut?
I'm sorry.... this
is very important.
We chatted. I asked
her how her business was doing.
This was answered
with a slight frown, "not too well."
I was looking around,
and these were the thoughts that
were pouring through
I'd been to this
woman's shop at least 12 times over the years.
I do not know her
name. She has the best prices in town, and
she accepts walk
ins. Walk in hair cuts are the only way I fly.
(Getting my hair
cut is always a spur of the moment thing for me)
These are the things
this woman has never done in those visits.
She has never showed
me a GREAT SHAMPOO, or the hottest
showed me earrings that would complement my
This beautician has
not once suggested I get a perm, or my
or showed me a colorful barrette to put in my
hair. She is quietly
friendly, but has never told me her name.
She does have a few
things for sell, on a back wall, which is not easily accessible, in fact,
I will bet they are dusty. Nothing
to attract my interest anyway. Plastic bottles
of what I will guess
are shampoo and conditioner.
In other words, I
have never been sold anything but a haircut.
I have never filled
out a card with my name, phone number or
email address. She
has no way to reach me should she suddenly
decide to look at
my card and see that it had been a couple
of months since
my last cut, to give me a gentle reminder that
my hair needs at
least a trim.
This woman is approaching
retirement. She has very little
saved up for her
future. (Yes, I found this out because as I
was told to hold
my chin still for the next snip, I just kept
asking her questions)
I don't need to tell
you the questions, but here were her
No, I don't.
No, I have never
No, I'm on a side
No, I don't like
to push people.
No, I don't have
much money to advertise.
My last question.
"Do you have business card?"
Finally, a yes answer.
Your assignment is
to think outside the box and come up
with some ideas
to make this woman's business jump off
Here is what she
It's a small town.
There are four beauty shops in the town
and one a few miles
up the road. (more shops than what
Plus, there are a few beauticians that are in home
moms, that cut hair
on the side.
Her shop is next
to the tiny local theatre which gets little
when a play is being cast. And one block
down from the only
liquor store. There is plenty of parking.
And, she is of easy
walking distance from one of the two local
the Sandwich shop "Subway."
Her shop has adequate
space, a waiting area, magazines,
haircut books, a
computer, a coffee pot and the usual barber
chair, mirrors and
stuff like that. She has a television and
a printer. (There
is room for another barber chair.)
Her haircuts are
$12.00. Her competitor's haircuts are
$16.00 to $20.00.
She does not accept credit cards,
but does take checks
from those that she knows.
She does not have
She is open from
9 a.m until 6 Tuesday through Saturday.
GET BUSY, and make
this woman's business ROCK.
Spend some time and
really ponder on this question,
go on, pretend it
is your shop.
After you get some
ideas... compare them with what I
came up with:
Go here once you
put your thinking cap on.
Talk - Grow Your Business Part Two
We will then take
this and see how any of it can compare
with an online business
and how you can use both
on and offline advertising
to grow your business.
Teresa King is the
author of several books on the net,
and manages eBookWholeSaler's
help section answering
all kinds of questions
from how to get started marketing,
where are the best
opportunities, and writing tips.
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